In the first network marketing company I joined I did not have any level of success. With the second company I did much better. It was the third company that I, along with my wife, became top producers and award winners. That doesn’t necessarily mean you’ll have to try more than once to have network marketing success. That’s my story. You’ll have your own.
There are many factors that play a role in your network marketing success. The most important factor in your success is you. To put it simply…are you ready for success? You might answer immediately “YES”! But what I’m asking is, are you prepared with the right skills and mindset to attain success? The problem with discovering if you have the right skills and mindset for network marketing success is that often you won’t know until you get into network marketing.
Why is that? Because the skills and mindset required for network marketing success are in many ways quite different than the skills we learned in school. They’re also different than what we learn as employees. The mindset especially cannot be obtained unless we have had specific training through mentorship, seminars, books, and the like.
Network and Marketing - That's Why They Call It That!
The second factor in network marketing success shows up in the name of the industry, “Network” and “Marketing”. What are your networking and marketing skills and what does your network look like? Take a look at your existing network of people. The higher the quality of people (this usually consists of their mentality as it relates to success) you have in your network the better the chance they’ll be receptive to you. Conversely, if your network mainly consists of people with a paycheck to paycheck mentality or worse, a “broke” mentality, you’ll have to create a new network of people.
As you go through the process of contacting your existing network, you probably want to choose not to contact negative people. Sort them out. Because even though it’s possible they’ll take a shot at working with you, they’ll be a struggle to get them to do their own marketing. They’ll drain you with questions, and their own self doubt. Instead focus on happy, upbeat people that you know. They’ll be the easiest and most open people to talk to. Even if they don’t join you in your business they might become customers. Or, at least supportive of what you’re doing and potentially provide you with referrals.
Online and Offline Marketing
Beyond your personal network of people you must do more. To have network marketing success you have to market to the general public. There are far too many people in the U.S. and the world that are open to what you do, not to. There are two general ways of marketing, online and offline.
If you are skilled in using online technology to reach the masses you most definitely want to use it. But here’s a big caution for you. If you are not skilled in the online world, trying to learn it can be a never ending black hole. It has taken me years to know what I know about online marketing and I still have far more to learn.
Having said that, there are many people that you can find on social media and on YouTube that can show you the basics and some more advanced techniques such as curiosity marketing.
Offline marketing is an area to turn to if you don't want to embrace the online world or you are in the process of learning online skills. Offline marketing consists of finding ways to meet and network with people that you don't know. There are many ways to do this. Networking groups are one way. You can find networking groups of all types on MeetUp.com. The bottom line is get out in the community. Meet new people and let them know what you do. You'll be very surprised at how many people are interested in your products, your business opportunity or will refer others to you.
Even though I’ve been successful online, my wife and I still do offline marketing as well. Both can be effective and while you’re building your business they are both necessary for network marketing success.
You have got to put yourself in situations where you can talk to a lot of people. Cold calling on the phone is the worst if you are not skilled at it and don’t like it. So, meeting people in person is the way to go. Go to street fairs, public events, networking meetings on any topic. Anywhere there are friendly people open to talking.
Get Them to Like You First
But either way you go know the secret to marketing is not to shove your product or business in someone’s face. The secret is to build rapport. Whether you meet someone online or offline the goal is to get them to like you first. In some, if not most cases don’t even talk about your business. The best thing to do to get them to be open to you is to talk about them and their business. People love to talk about themselves. Then get their business card and follow up with a phone call or cup of coffee. You can then adjust your subsequent conversation to have them try your product or take a look at your business once you know more about them and they like you.
If you are searching for a network marketing business opportunity perhaps you'd like to learn about what we do. If so, go to www.DOSE4Free.com. You'll learn a bit about our company and products and also have the opportunity to order an absolutely free 2 day sample to try for yourself. We look forward to learning about your experience with our smart coffee with all natural nootropics.
Hi everyone! I'm Dale Guiducci. I work right along side my wife, Shirley. Through consistent effort, learning by our mistakes, and following others, we have become successful home-based, direct selling entrepreneurs. In this blog and through our YouTube channel, we share our journey from the corporate world to the freedom we now enjoy. Our goal is to show others that it is possible at any age to have health, wealth and happiness.
We'd love to hear from you so don't hesitate to reach out by using our contact information at the bottom of this page. Thanks for being here!